Fremlin Walk: Shopping Centre Visitor Survey

The Fremlin Walk marketing team commissioned OMB Research to undertake an exit poll of its customers. The core purposes of this research were to identify the demographic profile of customers, explore the catchment area from which customers were drawn, identify the average spend and capture feedback on the strengths and weaknesses of the Fremlin walk experience.

The research was conducted via a face-to-face methodology, with c.550 interviews conducted with customers as they were leaving the shopping centre.