Broker Network: Brand Tracking Survey

OMB have conducted 2 waves of a brand tracking study for Broker Network. The primary objective of this research was to investigate perceptions of the Broker Network brand and its competitors, and how these change over time. Whilst the core surveys covered perceptions amongst non-customers, the second research wave also incorporated a sample of Broker Network members to ascertain their satisfaction with various elements of the service. The research was undertaken by telephone, with interviews lasting 5-10 minutes.